Description

This book celebrates the history and fashion collaborations of Supima, America’s most luxurious cotton. Since 1954, Supima has dedicated itself to developing the finest cotton in the world. Cross breeding different strains to develop a uniquely soft, strong, and colourfast fibre, the brand established a new industry standard adopted by designers as well as world class brands ranging from Burberry to Barbara Barry. In parallel to the formalisation of the American fashion industry, Supima developed a uniquely American product with a growing worldwide reach.

Lush photographs of Supima’s growing and refining processes, historical images, and original correspondence trace the vibrant history of the fiber and contemporary applications. Portfolios and runway photos from established and emerging designers putting Supima fabric to use highlight the enormous range of the brand. Essays illustrated with a half-century of advertisements trace the trajectory of Supima within the history of American fashion, paralleling increasing interest in American-made textiles and design. Supima: World’s Finest Cottons follows an idea’s journey from a humble field to an integral component in some of the world’s most iconic garments.