Description

Kim Kardashian is the biggest celebrity in the world right now. Her recent Paper magazine cover, #breaktheinternet, nearly did. The cover, showing a nearly naked Kim, was tweeted about, blogged, reblogged, posted about and reported on so much that Google Trends shows that internet coverage of Kim Kardashian hit an all time high when the magazine cover was released.

Kim Kardashian has catapulted herself into becoming one of the most recognisable celebrities in the world. Hailed by many (including Givenchy designer Riccardo Tisci) as the modern day Marilyn Monroe, Kim Kardashian has become a true American icon. With her curvaceous style, successful reality TV show Keeping Up With The Kardashians, DASH clothing store, makeup and perfume lines, and workout DVDs, she has acquired a massive fan following in the multi-millions. Through Instagram, Twitter, and Facebook, Kim connects with her fans on a daily basis, sharing details of her life with her selfie photography.

A natural leader of the selfie movement, in Kim Kardashian: Selfish Kim Kardashian shares her eye in print. A highly personal glimpse into Kim’s daily life, the photos give descriptive behind-the-scenes captions that will appeal to her devoted fan base. A follow-up to her highly successful Kardashian Konfidential where she and her sisters confess stories and give fans advice, this book is 100% devoted to Kim and her life through her own lens.

For the first time in print, this book presents Kim’s favorite selfies in one volume–from her favorite throwback images to current ultra-sexy glam shots–and provides readers with a behind-the-scenes look into this larger-than-life star, through both her most famous social media selfies and some that have never before been seen. A new mum to her daughter North and happily married to the rapper Kanye West, Kim Kardashian is on top of the world and this collection of hand-picked images from her personal archive is a tribute to her fans who have supported her through her very highly publicised journey to the top.

Australian Marketing and Publicity Plan

Massive international and Australian coverage in print media – fashion magazines and women’s weeklys, including an interview feature in Marie Claire.
TV interviews with Kim on both breakfast and evening television.
Pre-order campaign with signed copies of Kim Kardashian: Selfish for giveaway.
Comprehensive social media campaign.
Potential Australian visit & signing opportunity.