Description

The reference book for contemporary design presents today’s best projects in communication design on more than 1,200 pages. Browse through the latest developments in the industry and behold innovative works and outstanding campaigns from the fields of advertising, marketing and more. Volume 1 comprises the wide range of creative achievements in corporate design, brand design, packaging design, advertising, annual reports, publishing & print media, posters, typography and illustrations. Volume 2 features trends in spatial communication, fair stands, retail design, e-commerce, online, film & animation, sound and game design, apps and interface design. Moreover, portraits of the best designers complete the standard work of international communication design. AUTHOR: Professor Dr. Peter Zec is the founder and CEO of Red Dot. He has been active for over 20 years as a communications and design consultant for numerous companies and lectures throughout the world on design-relatedt topics. As an expert on the international design scene he is the publisher of the Red Dot Design Yearbook and the International Yearbook Communication Design. He has published the following books among others, Informationsdesign (1988), Design goes virtual! (1996), German Design Standards (1997; 2005), Designing Success (1999), Good Design (2000), Orientierung im Raum (2002), Hall of Fame. Companies Searching for Excellence in Design (2003; 2007), Return on Ideas – Better by Design (2006), Who’s Who in Design (2003; 2007), The Design Value – a Strategy for Business Success (2010). SELLING POINT: The International Yearbook Communication Design is a must-have for corporate communication experts, content managers, advertising consultants, designers, art directors, photographers, design universities, design students and people with a passion for the creative world 2100 colour images