Brand Warfare
$55.00
Out of stock
Alert me when product is restocked
Description
What is brand, and how are brands built?
Brand Warfare offers unconventional answers to these questions. Julian Kynaston's no-holds-barred, fast-paced account of how he launched and grew Propaganda into one of the UK's most successful brand consultancies provides inspirational insights into the emergence of a unique brand talent.
From running with a notorious firm of football casuals to sitting on the board of global brands as a key consultant, Julian learned how to succeed without even pitching in an environment where many other brand agencies fail. His journey illustrates that having the courage to push against assumptions can deliver significant growth and commercial success for client after client.
Additional information
| ISBN | 9781781339053 |
|---|---|
| Dimensions | 140 x 216 mm |
| Book Type | Paperback / softback |
| Author | Julian Kynaston |
| Author Bio | Julian Kynaston is an award-winning marketing leader and founder of Propaganda, the pioneering brand consultancy accredited by the Management Consultancies Association. With over thirty years' experience, Julian has driven transformative results for clients including Illamasqua and ghd. He believes that life prepares us for our deeper purpose when we listen to the lessons it offers us. |
| Number of Pages | 186 |
