Description

This Big Book helps you make design decisions for shops. With the advent of e-commerce, the role that physical stores played changed dramatically. Their right to exist is not in question, but the need for a different design for these stores is high. This book provides the necessary knowledge to design the store for the future. It provides a complete overview of background and research on the necessary tools, to reflections on the challenges of the future. AUTHOR: Katelijn Quartier is a professor of retail design at the Faculty of Architecture and Art at Hasselt University. She is also Academic Director of the Retail Design Lab knowledge centre. SELLING POINTS: . Very practical with tools, models, diagrams and manuals . Reference work for academics: Clear set of definitions and overview of all terminology . Richly illustrated overview 40 colour illustrations