Description

This standard work about the retail sector shows what new retail formats and new forms of spatial expression can be created to appeal to all the senses. It provides a current overview of innovations in multi-channel and omni-channel commerce, from pioneering in-store technology to new products. Around 60 current best-practice examples, from temporary pop-up stores to avant-garde brand worlds and hybrid retail centres offer an inspiring cross-section from around the world. Text in English and German. AUTHOR: Dr. Jons Messedat is an architect, designer and author. His expertise in the field of built corporate identity is in demand from global operations, as a panel member in architecture and design competitions, as well as at universities in Germany, Switzerland and the USA. SELLING POINTS: . New volume dedicated to retail design, shop window design and interior design . Explores the intersection of design, advertisement and the sense 450 colour images