The Physics of Brand: Understand the Forces Behind Brands That Matter
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Description
Welcome to a brand-new way of thinking about branding.
The Physics of Brand is an exploration of how brands evolve in time and space. Drawing on experience working with companies such as Patagonia, General Mills, Target, and more, this book provides an exciting new systems approach to branding. By focusing on how brands and people actually interrelate, you’ll gain a new perspective on brand growth and interaction.
Complete with case studies to illustrate these concepts and Thought Experiments to get you thinking conceptually, The Physics of Brand is your new textbook on brand theory.
Additional information
| Dimensions | 203 × 254 mm |
|---|---|
| Author | Aaron Keller |
| Author Bio | Aaron Keller: Research, design and retail strategist with 22 years experience working with clients, helping them to design more memorable moments. As an entrepreneur and author of Design Matters: Packaging and Design Matters: Logos, Aaron brings experience authoring and marketing a series of books. Renee Marino: Finance, accounting, valuation professional with 30 years' experience in-house and as a consultant in business valuation, R&D management and as a financial expert witness. Dan Wallace: Twenty-five years working in advertising, branding and marketing. Dan is an entrepreneur who brings marketing and branding principles to the workplace through products for learning, HR and culture shaping. Has won awards in marketing, HR and fine art. Capsule: An international design firm based in Minneapolis. Capsule was responsible for the design of Design Matters: Packaging and Design Matters: Logos. Capsule has worked with clients like Patagonia, SmartWool, General Mills, Kenmore, Craftsman, 3M, Medtronic, Target, Best Buy, Coty, and Yakima on design projects in the area of mobile, packaging, retail display, websites, and promotional campaigns. Founded by Aaron Keller and Brian Adducci. |
| ISBN | 9781440342677 |
| Book Type | Hardback |
